Seasonality continues to be a focus area for Cape Town Tourism and the organisation is planning an accelerated winter campaign for 2015. 
CTT made this announcement at its AGM last week. The 2014 Winter Campaign, in conjunction with Thompsons Holidays, has shown a 20% increase in weekend packages sold year on year, the organisation said.
Also announced was the three-year partnership with the City of Cape Town worth R120 million, effectively enabling them Cape Town Tourism to continue to be the official visitor services and tourism marketing provider for the destination. Previously the mandate had only been for a year. 
Speaking about the three-year mandate, Cape Town Tourism, CEO, Enver Duminy, said: “This is a very positive moment for us. It acts as the foundation for the decade ahead. Whilst we have always held a long-term vision, the three-year cycle allows us to be more strategic about how we execute our plans.” 
Events are also central to spreading visitor numbers across the calendar. Executive Director of Tourism, Events and Marketing at the City of Cape Town, Anton Groenewald said the city had delivered on its events strategy with a publicity value of R500 million being generated through events in just under a year. 
The recent Cape Town Fringe Festival has been invited to join a global affiliation of fringe festivals and the Open Design festival attracted 10 000 visitors. Sporting events such as the Cape Town Marathon, ITU Triathlon and Lion of Africa Golf Tournament were also pulling in the numbers. Groenewald also said he was looking forward to building on the success of the first World Travel Market Africa that was held in Cape Town earlier this year. 
Cape Town Tourism reported back on a good financial year with an unqualified audit. It also shared the success story of its first (also first in Africa) mobile visitor information centre, ‘Thando’. It was revealed that more Thandos would be launched before the end of the year, along with mobile visitor information motorbikes and bicycles.