Digitalisation is an effective tool for SMEs to do business more effectively. And to help them achieve this, Tshwane University of Technology, Small Tourism Enterprise Association (STEA) and training provider, Thinking Pair, is offering a workshop on the topic.

The workshop exhibition – which will take place at the university on October 26 – will include presentations from esteemed guest speakers and a panel discussion by experts in tourism and tech fields.

Interested participants can click here to register.

Jabu Matsilele, STEA Chairperson, told Tourism Update that digitalisation could help SMEs to do better business in the following ways:

• Increased efficiency – Digital tools can automate repetitive tasks and streamline workflows, giving SMEs more time and bandwidth to focus on strategic priorities.
• Improved customer service – Digital technologies can help SMEs provide better customer service by enabling them to interact with customers more quickly and easily.
• Increased reach – Digital technologies can help SMEs reach new markets and customers locally and internationally.
• Enhanced innovation – Digital technologies can help SMEs to innovate and develop new products and services.