Flight Centre Travel Group (FCTG), one of the world’s largest travel management companies, has recently announced the establishment of an ‘AI Centre of Excellence,’ a new global division that will focus on promoting, adopting, and integrating artificial intelligence technologies into the company’s corporate divisions.

The ‘AI Centre of Excellence’ will strategically harness the power of AI to revolutionise FCTG’s flagship business travel divisions, Corporate Traveller and FCM, by enriching customer experiences, boosting employee productivity and more.

Bonnie Smith, GM of FCM and Corporate Traveller South Africa, said: “AI is a game-changer, undoubtedly transforming how we approach business travel. However, the real magic happens when we blend AI's efficiency with the depth and flexibility of human expertise. Our strategy is about creating deeply aligned, meaningful interactions that reflect each traveller's unique preferences and requirements. The future of business travel is here, and it's both exciting and promising, with AI and human insight working hand in hand.”

Heading the AI Centre of Excellence is Adrian Lopez who will step into a newly created role as Head of AI for Corporate. He will lead a dedicated team of technical experts responsible for laying out the shared corporate vision for AI within the organisation. He most recently served as Global Chief Technology Officer for FCM Digital.

Lopez and his team will set the overall AI strategy for FCTG’s corporate brands and ensure the company is maximising the potential around generative AI, while doing so effectively, responsibly, and in alignment with its business objectives.

The specialised team will implement best practices and provide research, support, and training around AI, with a focus on improving efficiency and driving value to new and existing clients. They will look to find ways to seamlessly integrate the technology into the operations of the company’s business travel divisions Corporate Traveller and FCM.

“As we continue to evolve and grow as a business, we’re thrilled for the opportunity to open this new ‘AI Centre of Excellence,’ as well as appoint Adrian into this new leadership role. With his expertise, deep insights, and proven track record in technology innovation, Adrian will be integral to our success in this space, both today and in the years ahead,” said John Morhous, Global Chief Experience Officer of FCTG’s Corporate Brands.

“The disruptive benefits of AI will enable us to work more efficiently, identify new ways to service our clients, and reach the next generation of business travellers,” said Lopez.