Following strict COVID-19 lockdowns, the opening of China’s borders for travel has again offered the opportunity to capitalise on, historically, the world’s largest tourist market. In light of rising infections, some governments have, however, imposed testing requirements on visitors from China, a move slammed by industry associations such as Iata.
While South Africa’s tourism industry has voiced its intention to increase the number of Chinese visitors, additional challenges such as a lack of direct flights and visa processing delays are barriers that still need to be overcome.
Despite the challenges, will you be targeting the Chinese market in 2023?
Our poll question this week is:
