Due to the success of ITB Berlin, the trade show will launch in China from May 10-12 next year. The event will take place at Shanghai World Expo Exhibition and Conference Centre in partnership with TravelDaily China, an online news portal and event organiser for the travel industry.

ITB China will be for trade visitors only who will be able to meet international exhibitors and business partners.

Martin Buck, Division Head at Messe Berlin, the organiser of the trade show, said: “We will be able to guarantee our international exhibitors around 500 buyers from leading companies representing the Chinese travel industry at the three-day show.”