The Kenya Tourism Board (KTB) has launched the first phase of a global digital marketing campaign in the country’s strongest source market, North America, to highlight Kenya’s variety of wildlife, cultural and adventure activities.
The ‘Real Deal Kenya’ campaign, launched in partnership with media-buying travel marketing experts Dahl-Mac Group and data insights company Sojern, delivers a variety of video content and display banners to audiences actively seeking new ideas for travel.
According to KTB CEO, Dr Betty Radier, the campaign is in line with the board’s strategy of enhancing the country’s reputation as one of Africa’s top tourism destinations.
"This is not only a very timely and relevant initiative, but also an important part of our strategy for attracting visitation from abroad, as we regain our stability from the impact of the COVID-19 pandemic," she said.
KTB has also partnered with Kenya Airways to offer flight booking options (including discounted fares on the non-stop flight between New York and Nairobi) as well as varied travel itineraries from seven different tour operators. The offerings including cultural tours, gastronomy, eco-tourism adventure activities, wildlife safaris and family attractions.
Travellers will be directed to the campaign page (RealDealKenya.com) on Kenya Airways, where they can access the flight options and itineraries.
‘Real Deal Kenya’ will launch in other international markets during the remainder of 2022.
Kenya’s tourism earnings from January to August this year rose to US$1.4 billion, double the US$690 000 from the same period in 2021.
On releasing the latest tourism statistics last Friday, Tourism and Wildlife Minister Najib Balala said the earnings had been driven by a 91% rise in the number of international visitors to 924 812, and projected that international arrivals would recover by up to 75% of pre-pandemic levels by the end of this year.
