Limpopo Tourism Agency (LTA) in collaboration with Limpopo Economic Development, Environment and Tourism (LEDET) and other stakeholders – including Ba-Phalaborwa Municipality and tourism associations in the province – has recently launched the 2024 instalment of its Winter Campaign.
The LTA announced the winter promotions from various participating tourism products to bolster the 2024 Winter Campaign, themed ‘Warm Wild Winter’.
The LTA also encouraged visitors to use other access points from the Limpopo side to enter the Kruger National Park to enjoy what the province has on offer, especially doing activities that travellers would ordinarily do in the summer because of the warm winter temperatures in the province.
According to LTA Board Chairperson, Andrew Dipela, activities in the province should be supported by culture and heritage that are very strong in the province.
“The purpose and objectives for this Winter Campaign include positioning Limpopo Province as a leading tourist destination in southern Africa, to develop and promote various tour packages, and to encourage people to travel within Limpopo,” said Dipela.
“We are inviting people to come to the province with two summers. This is a call for them to escape the cold winters in their respective provinces to Limpopo, which knows no cold winter.”
MEC for LEDET, Rodgers Monama, said the campaign aimed to promote and market destination Limpopo as a viable tourist destination both locally and to the rest of the world.
He added: “We are excited that there is progress on the construction of the activity hub at Phalaborwa Gate of the Kruger National Parks by SANParks. Upon its completion, we are confident this will enhance the tourist numbers to our province.”
The province is one of the warmest regions in South Africa, with average daily high temperatures of 26 degrees Celsius. According to World Data Info, the province is warm to hot for several months of the year, with temperatures continuously above 25 degrees, sometimes up to 29 degrees in winter.