Durban is rolling out the red carpet for travellers as it takes bold steps to revitalise tourism and ensure a safer, more magical experience for all.

In collaboration with South African Tourism, the Provincial Tourism and Film Authority and private-sector partners, the city proudly spearheaded the “Tourism Takes the Lead Roadshow” earlier this month to showcase its myriad attractions and experiences.

Held under the theme “Exploring Durban’s Travel Adventures Together”, this initiative highlighted Durban’s readiness to dazzle visitors during the summer and festive seasons.

Deputy Head of Durban Tourism, Winile Mntungwa, highlighted that the City of Durban has worked tirelessly to address past challenges and elevate its attractions. Improvements include stabilised beach water quality, fully operational swimming pools, a robust safety strategy and upgraded maintenance standards.

“This campaign signals a renewed Durban – a city bursting with life, stunning coastlines and warm hospitality. This festive season promises an ‘Endless Wave of Tranquillity’ with diverse events and activities that cater to all,” she said.

To enhance safety and convenience, Metro Police, alongside law enforcement agencies, are ensuring high visibility at key tourist hotspots. Measures include access-controlled roads, a free park-and-ride system and deployment of 500 newly trained Metro Police officers with over 170 high-performance vehicles.

With 21 pristine beaches open and 30 public swimming pools available, the city will closely monitor water quality throughout the festive season, ensuring visitors enjoy Durban’s sparkling coastline to the fullest.

From Umhlanga’s festive buzz to Florida Road’s vibrant scene, Durban’s December calendar features a host of signature events, including the Durban Jazz Festival and the much-anticipated Fact Durban Rocks new year’s eve celebration.

Adding to the excitement, Durban celebrated the opening of the Durban Beach Café on November 22 – a stunning new addition to the city’s vibrant beachfront attractions.

“For many South Africans and international visitors, the city of Durban and the greater Kwa Zulu-Natal have always been attractive and iconic. The Tourism Takes the Lead Roadshow aimed to create that desire and to remind all visitors to the city that there is lots to explore in the city of Durban. 

“Durban and indeed the rest of the country, is ready to receive an influx of travellers who are seeking to create memorable experiences,” said Thembi Sehloho, Chief Marketing Officer at South African Tourism.

For updates and event details, visit www.visitdurban.travel or follow Durban Tourism on social media: @DBNTourism.