Meetings Africa – set to take place at the Sandton Convention Centre, Johannesburg, from February 27-28, 2024, with Business Opportunity Networking Day (BONDay) preceding the show on February 26 – has opened for registration.
"I am pleased to invite business events product owners from across the continent to register to exhibit at Meetings Africa 2024. This is the ideal platform for us to collectively showcase what Africa offers as a business events destination and amplify the continent's success stories.
“I also invite buyers from various parts of the world to come and witness first-hand the wide variety of business events’ quality-assured facilities," said Zinhle Nzama, Acting Chief Convention Bureau Officer of the South African National Convention Bureau.
Meetings Africa’s official host partners – the Gauteng Tourism Authority, the City of Johannesburg and the Sandton Convention Centre – are also ready to welcome delegates to Meetings Africa under the theme ‘Africa's success built on quality connections’.
"Gauteng eagerly embraces the honour of hosting Meetings Africa 2024, for it is not only a testament to our vibrant spirit, but also a catalyst that amplifies our destination's allure, and fuels the ever-growing flames of our economic prosperity. Together, we shall create an unforgettable experience, where business events converge with inspiration, laying the foundation for endless possibilities and a flourishing future for our industry,” said Nonnie Kubeka, Executive Director: Gauteng Convention & Event Bureau.
Shaun Bird, GM of the Sandton Convention Centre, added: “We are proud to be a catalyst for connections in the conference, exhibition, and meetings industry. Our commitment to providing a world-class venue, embracing innovation and creating impactful experiences remains unwavering.”
Nzama said the SANCB was currently conducting debriefing sessions, one-on-ones, and focus group sessions all in a bid to gather insights that would be used to actively enhance the show’s offering.
In 2023, Meetings Africa brought together 273 hosted buyers and 355 exhibitors from 22 African countries with Nzama expressing confidence that the 2024 edition would welcome more delegates.
