New: Different colour from previous design
All New: Parts not interchangeable with previous design
Exclusive: Imported product
Unmatched: Almost as good as the competition
Designed Simplicity: Manufacturer's cost cut to the bone
Fool-proof Operation: No provision for adjustments
Advanced Design: The advertising agency doesn't understand it
It's here at last!: Rush job; nobody knew it was coming
Field-tested: Manufacturer lacks test equipment
High Accuracy: Unit on which all parts fit
Direct Sales Only: Factory had big argument with distributor
Years of Development: We finally got one that works
Revolutionary: It's different from our competitors
Breakthrough: We finally figured out a way to sell it
Futuristic: No other reason why it looks the way it does
Distinctive: A different shape and colour than the others
Maintenance-free: Impossible to fix
Re-designed: Previous faults corrected, we hope...
Hand-crafted: Assembly machines operated without gloves
Performance proven: Will operate through the warranty period
Meets all standards: Ours, not yours
All solid-state: Heavy as Hell!
Broadcast quality: Gives a picture and produces noise
High reliability: We made it work long enough to ship it
SMPTE bus compatible: When completed, will be shipped by Greyhound
New generation: Old design failed, maybe this one will work
Mil-Spec Components: We got a good deal at a government auction
Customer service across the country: You can return it from most airports
Unprecedented performance: Nothing we ever had before worked this way
Built to precision tolerances: We finally got it to fit together
Satisfaction guaranteed: Manufacturer's, upon cashing your check
Microprocessor controlled: Does things we can't explain
Aerospace technology: One of our techs was laid off by Boeing