The results of Tourism Update’s latest poll indicate widespread optimism about a strong rebound in the European source market this year. When asked to predict which source market would register the highest arrivals growth rate in 2025, the largest proportion of our industry respondents (35%) selected Europe.
The results come on the back of a sluggish 2024 for inbound arrivals from Europe into South Africa. The market grew by just 1.1% last year.
The US (22% of responses), Asia (18%) and Australasia (15%) also featured strongly in our poll results. The remaining 10% of responses were evenly split between South/Central America and the Middle East.
Have you noticed budget increases for safaris?
As highlighted in its 2024 Annual African Safari Report, Go2Africa has noted an increase in safari budgets – aligning with higher demand and a desire for longer stays.
Are you noticing similar increases among your clientele?
Our poll question this week is:
