The results of Tourism Update’s latest poll indicate positive industry consensus on travellers spending more on safaris.
Asked if they noticed travellers are willing to spend more on safaris than they did in the past, the largest proportion of our industry respondents (53%) selected “Yes”. Only 27% said “No” and the remaining 20% were “Unsure”.
The results follow research by Go2Africa claiming that travellers are increasing their budgets for African safaris, booking their trips further in advance and showing growing interest in alternative destinations. According to Go2Africa, the average budget for a safari shifted from the US$5 500 to US$6 500 bracket in 2023 to between US$5 500 and US$7 500 in 2024.
Have you noticed less geographic spread in SA itineraries?
As highlighted in SATSA’s recent webinar, several destination management companies have noticed the vast majority of clients visit only Cape Town and the greater Kruger National Park – they are selling less geographic spread in their itineraries.
Are you noticing a similar trend among your clients?
Our poll question this week is:
