Reflecting solid festive season growth for South Africa’s tourism industry, 70% of respondents to our latest poll stated their businesses performed either better than or equivalent to last season.
The largest proportion of respondents (39%) said their tourism business performed better than last season while 31% said performance was “about the same”. A 30% proportion indicated business was worse than last year.
Although South Africa’s December inbound tourism arrival figures have not yet been compiled, early data from the start of the summer high season highlighted an encouraging year-on-year rise in arrivals. Overseas arrivals rose by 8.6% in November, compared with the same month last year, to over 212 000 – driven primarily by a 10.6% increase from the critically important European market.
Which country will excel in the MICE sector in 2025?
As reported by Tourism Update last week, Rwanda, Kenya and Uganda are among African countries that have made the greatest strides in developing their meetings, incentives, conferences and exhibitions (MICE) sector to compete with leaders such as South Africa.
MICE sector development will again play a crucial role in driving the growth of Africa’s tourism economy in 2025. Which African country will spearhead the development of this sector?
Our poll question this week is:
