An initiative to promote Cape Town as a destination for digital nomads, people who leverage technology to work remotely and earn a living, has been launched by Co-Working Days in partnership with Wesgro. Ten digital nomads will be given the opportunity to swap London for Cape Town as part of the campaign.

Co-Working Days, a concept developed by Travel Concept Solutions Founder, Simon Lewis, aims to connect freelancers, digital nomads, entrepreneurs, and start-ups globally, through various pop-up co-working events in different cities, including London, Athens, Berlin, Cape Town, Prague, Mauritius, Medellin and Dubai.

It has identified digital nomads as a new travel niche, as nowadays people can travel for longer, while working in remote places due to the advancements in technology. As a result, destinations and tourism businesses can benefit from clients who can stay for a longer period of time. 

According to Lewis, digital nomads have become a growing sector in travel and Cape Town is increasing in popularity as their destination of choice.

Wesgro has identified London as the ideal city to kick off its global search for digital nomads who wanted the opportunity to swap London for Cape Town for one week, to experience the local start-up scene and be part of the first Digital Disruption Think Tank, scheduled to take place on October 20.

A total of 60 Co-Working Days members were invited to join the launch event in London on May 24, where representatives of Wesgro including CEO, Tim Harris, and Minister of Economic Opportunities, Alan Winde, gave presentations on why Cape Town is a digital nomad haven.

Afterwards, 10 were selected for the digital nomad destination swap. The participants will spend seven days in Cape Town, experiencing why the city is a digital nomad hotspot, along with other start-ups.