Johannesburg Tourism Company has launched a “dynamic, interactive marketing” campaign for the city during the 2010 World Cup.

The destination marketing organisation is now formally inviting parties to partner with them in this campaign to be launched this month and concluded at the end of July. They have devised three optional packages for co-branding and promotional purposes as well as a hospitality kit, which includes branded items like T-shirts, caps, sweaters, flags, tent cards, brochures and brochure dispensers.

The campaign has three objectives, explains Johannesburg Tourism Company CEO, Lindiwe Mahlangu-Kwele.   

• To position and elevate the profile of Johannesburg and its key products to our core target markets both nationally and internationally;
• To increase both domestic and international tourism flow to Johannesburg.  As flights now become cheaper and more accessible, this national campaign will specifically target domestic visitors to the city. 
• To secure maximum return on investment for all Johannesburg Tourism shareholders and sponsors, so that they can benefit from this exciting seasonal promotion.  “After the game is over, we want everyone to ‘Rock in Joburg’ and experience first-hand the variety, vibrancy and warmth that Joburgers pride themselves on,” says Mahlangu-Kwele.