Tourism Update readers have highlighted the strength of Australasia as a source market, with the region beating out other emerging markets such as China, Latin America and the Middle East.
In our latest poll, 38% of respondents singled out Australasia as the source market which was witnessing the most growth. This was followed by China (22%), Latin America (18%) and the Middle East (12%). India (at 8%) and West Africa (4%) are still yet to deliver on promising opportunities for growth.
Are you getting ROI from trade shows?
With the travel trade show season in full swing, we’re gauging whether attendance at these events are delivering the expected returns on investment.
Our poll question this week is:
