The African Travel and Tourism Association (ATTA) has appointed James Haigh as its new Chair, effective October 1.

A leading figure in the African tourism industry, Haigh brings over 15 years of extensive experience across Kenya, Tanzania, Uganda, South Africa, and beyond, from Morocco to the Seychelles and São Tomé and Príncipe.

“James's extensive experience across the African travel and tourism industry will be an invaluable asset as he takes over as ATTA's new Chair,” said Nigel Vere Nicoll, President and Group MD of ATTA. “His deep understanding of the challenges and opportunities across the continent will further solidify ATTA's role as the pre-eminent Voice of Africa.”

Throughout his career, Haigh has had the privilege of first-hand exploration across a vast range of African nations. In November 2013, he and his wife Leanne were appointed joint CEOs of Tourvest’s East Africa operations following an acquisition. Despite initial turbulence, they successfully strengthened and restructured the business under their leadership.

“I am truly honoured to serve as Chair of ATTA starting this October,” said Haigh. “In a post-COVID world, ATTA is exceptionally well-positioned to advocate for sustainable tourism development that benefits communities across Africa.

“I have been incredibly fortunate to have spent the majority of my career working in various African countries. We are immensely proud of the profoundly positive impact our tourism work has on staff, families, and communities.”

ATTA’s outgoing Chairman, Nick Aslin, said, “The appointment of James Haigh will ensure that the valuable work undertaken by ATTA over the past 30 years will continue in a positive and proactive manner.”