For the first time, Nairobi will host the Africa Youth in Tourism Innovation Summit & Challenge from June 10-13 this year. It is aiming to empower young people to become innovators, job creators and leaders in tourism and conservation.

“This will be more than just a gathering but a movement,” said Rebecca Miano, Kenya’s Cabinet Secretary for Tourism and Wildlife, speaking at the announcement. “It will showcase the immense potential of intra-African trade in tourism services and highlight the vital role of youth in shaping the future of this industry.”

Previously hosted in Rwanda, Ghana and Namibia, the event will take place in Kenya for the next three years. “Nairobi boasts a very conducive business environment. The city is teeming with talent and entrepreneurial energy, making it easier to attract the right people and the right investment,” said Barry Clemens, CEO of Hospitality EQ and Chair of the Africa Youth in Tourism Innovation Summit & Challenge.

The summit will address some of the challenges faced by young people including unemployment, access to capital and education gaps. “We’ve intentionally designed the summit to bridge the gap between innovators and investors,” explained Håvar Bauck, Founder of HotelOnline and one of the organisers of the event. For example, the event will introduce an Innovation Challenge offering the winner a chance to pitch to top African investors in Mauritius this November.

Focus on sustainability

The programme will include desktop exhibitions of youth-led tourism businesses, networking opportunities, career guidance and a hosted buyer programme. With strong focus on sustainable tourism development, the Young Women in Tourism masterclass will empower female entrepreneurs.

“Additionally, we’re putting a spotlight on travel technology, recognising its vital role in streamlining tourism and enhancing visitor experiences in today’s digital age. Digital marketing is also key, reaching beyond traditional markets and segments to enable a more diversified and resilient tourism sector,” said Bauck.

“We are also eager to change the narrative around tourism in Africa. It’s time to move beyond the conventional focus on wildlife and beaches and to encourage young entrepreneurs to explore and develop a broader array of exciting tourist experiences,” he added.