Worldline, a European company focused on payment and transactional services, has announced its collaboration with Cendyn, a CRM, sales, and revenue strategy company for the hospitality industry.

Thanks to this partnership, hotels can now include secure e-payment solutions in any automated guest communication based on the seamless integration of Cendyn’s CRM, the hotel’s own PMS data (property management system)  and Worldline’s e-payment solution.  

Cendyn’s CRM solutions interface with hundreds of PMS systems and can apply smart and automated payment terms, in line with predefined customer segments, booking codes, rates and more.  

Chris Lanckbeen, Head of Travel and Hospitality at Worldline said: “Our partnership with Cendyn serves both the hospitality industry and hotel guests by simplifying and securing online payments. Cendyn is connected to all major hotel systems, which means all booking data are pre-stored and sent to the guest. To complete the payment, the cardholder just needs to fill in his card details – and the hotelier can process the payment without worrying about regulatory issues.” 

With the integrated Worldline payment Saferpay, hotels using Cendyn’s CRM are now free from exposure to PCI-compliance and charge-back risks. Their transactions are processed according to PSD2 regulations, avoiding error-prone manual tasks. Likewise, hotels can tailor their payment policies to booking channels and guest characteristics.

Hotels and guests alike will benefit from less manual work and potential errors thanks to automated data transfers between Cendyn’s CRM and the payment solution from Worldline.  

“We are excited to provide hoteliers with additional value by partnering with Worldline,” said Rodd Herron, VP Partnerships at Cendyn. “The integration of their comprehensive Saferpay platform with our transactional guest communications is a first in the industry. For us, this is another step in further optimising the guest journey and making CRM as intelligent and simple as possible.” 

A click on the payment link embedded into the email confirmation will guide the guest to the Saferpay payment site. After choosing their preferred payment method, guests can enter their payment card data.

Saferpay then automatically sends the transaction status to Cendyn’s CRM and confirms the payment to the guest by email. The same mechanism enables hotels to collect credit card information from the guests before their arrival and have this data ready for payment at check-out or as a fall-back in case of no-shows.

Using this method of payment, full card-holder authentication is guaranteed, allowing hoteliers to fulfil PSD2 regulations and avoid PCI and charge-back risks.  

The process secures an end-to end solution for guest communications while maintaining the hotel’s corporate identity across all channels, thus ensuring a smooth customer journey also from a brand perspective.