Our latest poll indicates that the tourism industry does not fully understand the benefits of the African Continental Free Trade Area (AfCFTA) agreement, which could help boost tourism across the continent.
Only 36% of respondents understand the agreement’s potential benefits for tourism – 64% don’t.
The AfCFTA Secretariat has intensified focus on supporting the tourism and cultural industries, which are among the five priority services sectors included in the protocols of the agreement.
Ratified by 47 of the African Union’s 54 member states, the AfCFTA agreement aims to facilitate movement of goods and people between countries. The initiative has been cited as a key mechanism for expanding intra-Africa tourism with further potential to increase pan-African promotion of the continent’s multifarious offerings.
How is the US market performing for you?
Countries across southern and East Africa are enjoying a sustained surge in arrivals from the US market. The region’s major tourism economies – South Africa, Kenya and Tanzania – all report figures exceeding pre-COVID levels.
We want to hear from you, our valuable readers, about your first-hand views on the market’s health. Our poll question this week is:
