New SATSA president, Francois Neethling, is confident the association is entering a more professional era that will see the brand becoming a household name, with members enjoying more practical benefits.
He told a SATSA Western Cape Chapter meeting in Cape Town: “We recognise that the association can no longer be an old boys’ club that you belong to because there is some prestige attached to it.  This is not enough for our members.  We are going to be seriously looking at providing more benefits.”
He said SATSA would employ a full-time marketing and communications officer dedicated to putting together strategic value propositions for the association’s membership. In particular, he said, SATSA was looking at providing members with a marketing tool. “Members should look forward to SATSA being more of a force than ever before. I am confident that the benefits portfolio will grow bigger and bigger.” 
Neethling said the focus was also on aggressively pushing the SATSA brand and on turning it into a household name as the one organisation that consumers and the trade should turn to for credible product in Southern Africa.