In the latest poll, 30% of Tourism Update readers indicated that seeking/growing new source markets was the biggest priority for their business in 2024.

This was followed by developing more niche tourism segments (20%), and by increased focus on sustainability, and leveraging new technologies (both 12%).

Readers can view our full poll results below:

Were your holiday season expectations met?

At the end of last year, 65% of Tourism Update readers revealed in a poll that their holiday season bookings for 2023 had improved over 2022, signalling a shift in fortune in terms of revenue and numbers.

Now, Tourism Update would like to know whether these projections met expectations.

Our poll question this week is: