As part of its commitment to fostering a more sustainable Seychelles, the island’s Tourism Department launched its latest tourism campaign under the banner ‘Sustainable Seychelles’ brand.

The initiative was motivated by a collective determination to safeguard the paradise of Seychelles for future generations.

The brand aspires to provide a comprehensive roadmap for adopting and promoting sustainable practices throughout the tourism industry and other sectors, with an emphasis on unity and shared responsibility. It seeks to guarantee that Seychelles remains a clean and ecologically conscious destination by promoting co-operation and active engagement.

The Sustainable Seychelles campaign is built on three pillars: Sensitisation and Awareness; Education and Training; and Service Monitoring and Awards. Notably, these pillars include the much-anticipated Seychelles Sustainable Tourism Label (SSTL), which has been renamed ‘Sustainable Seychelles Recognition and Certification’ and will now operate under the Sustainable Seychelles umbrella brand.

The Tourism Department used the grand reveal of the campaign to acknowledge four partners who were pioneers in embracing the Seychelles Sustainable Tourism Label back in 2012. These entities – Constance Ephelia Resort, Berjaya Beau Vallon Bay Resort, Hanneman Holiday Residence, and Kempinski Seychelles Resort – were hailed for their “enduring commitment” to sustainability.

Partners holding valid SSTL certification programmes were also presented with their new Sustainable Seychelles certificates, as a testament to their ongoing dedication to sustainable practices.