Meetings Africa kicked off on Monday (February 24) with in-depth discussions on how South Africa’s MICE (Meetings, Incentives, Conferences and Exhibitions) industry could best leverage the upcoming G20 and B20 summits.
Between 50 000 and 60 000 people are expected to travel to South Africa this year for the G20 meetings, which are scheduled across the country. “This estimate does not include an additional 5 000 to 8 000 family members and companions from attendees,” said Pieter Swart, Managing Director of Conference Consultancy South Africa.
Johannesburg to launch citywide overhaul
Johannesburg will undergo a rejuvenation project to improve road quality, safety and cleanliness. 6 000 wardens will be trained in safety, traffic control, tourism and information provision in preparation for the G20 and B20 events, said Sthembiso Dlamini, CEO of Gauteng Tourism Authority. “This event contributes to training the tourism, trade and investment industries on how to reap the benefits of the upcoming G20 events.”
“G20 will provide the perfect opportunity to develop policies that will benefit the country as a whole, from attracting tourists and foreign investment to creating employment opportunities and long-standing infrastructure development,” said Nombulelo Guliwe, CEO of South African Tourism.
Meetings Africa is one of many smaller events hosted in South Africa to prepare the MICE industry for the G20 and B20 summits, experts said.
Another benefit is the experience South Africa will gain from hosting the summits, said Glenton de Kock, CEO of the Southern African Association for the Conference Industry. “It will improve bids to host other international conferences and events.”
“There have been very few moments in our history that have highlighted our capabilities as a country. This is one of the biggest moments since we hosted the Soccer World Cup,” said Tshifhiwa Tshivhengwa, CEO of the Tourism Business Council of South Africa.
