FOLLOWING a year of development, Tourvest Inbound Operations (TIO) has
announced a complete revamp of its corporate identity and emerged with a
new name, Tourvest Destination Management (TDM), as well as a fresh new
logo.

Ceo Martin Wiest
says the previous name no longer accurately describes what the company
does. “We realised there was a need for a new name, one that more fully
encompassed exactly what it is that we do here, as the name ‘Tourvest
Inbound Operations’ no longer accurately reflected our core business.”

According
to Martin, while the business still includes operations, this now
accounts for less than 20% of its total business. “Today, our main focus
centres on destination management, not just locally, but globally too.”

The
company has also increased its focus on business tourism. “While this
may include an element of inbound travel, regional and outbound travel
also features prominently. This meant that the company could no longer
be described as merely an inbound leisure business, as suggested by its
old name.”

Tourvest Destination Management’s Professional
Conference Organiser, Global Conferences Africa handles a significant
amount of international business outside of South Africa, while
T.E.A.M’s expansion into Brazil, New Zealand and London demonstrates its
intention to take on both inbound and outbound travel for mega-sporting
events around the globe. In addition, the company’s inbound brands have
begun to take on a growing amount of regional business.  

Martin
confirms there will be no change to the company’s operations, nor staff
although a new chief marketing officer will be appointed.

Together
with the name change, Tourvest Destination Management has designed a
new logo to encapsulate the six core objectives the company continually
strives to achieve: to be modern, timeless, creative, innovative, fast
growing and profitable.