The rainmaker Hospitality & Tourism Marketing Academy
The rainmaker Tourism and Hospitality Marketing Academy keeps you up to date with the most recent developments in Digital Presence Exposure, Optimization, Reputation and Distribution Management.
Every month we publish a dedicated marketing tip or highlight certain travel and consumer trends for the Tourism and Hospitality Industry.
Rainmaker is the brainchild of some of the most experienced hospitality, tourism and digital marketing veterans in the industry. We bring 50 years of experience in the hotel, tourism, sales and marketing fields, as well as more than 35 years’ experience in IT and 15 years’ digital marketing experience to your project. This is enhanced by over seven years of in-depth research and involvement in the Southern African hospitality and tourism industry, giving us peerless insight into the various source markets, market segments, value chains and market dynamics.
TIP #8 | What is a Micro-moment?
Google more and more frequently talks about so-called ‘micro-moments’, or ‘moments of decision’.
But what does this actually mean?
It means reaching the right person at the right time with the right statement with each individual contact.
Today there are no classic ‘online-sessions’ as there were a year or two ago. We don’t ‘go online’ any more - we live online. We are permanently connected to the world through the Internet.
This applies especially to our international guests.
The increasing spread of mobile devices makes life easy. At any time we have the power to do anything we like at our fingertips. We can search for information, book or buy things instantly. Time and location are no longer factors. It has never been easier to reach the right person at the right point in time with the right news with each individual contact.
We not only use the Internet for emails and to stay in contact with friends, we also experience moments online with intent and enthusiasm.
Moments where we search for information, discover new things and are willing to make an instant decision. These are the ‘moments of decision’ or the ‘micro-moments’.
We all know them: the ‘I-want-to-look-at-this-moments’, the ‘I-want-to-do-this-now-moments’, the ‘I-have-to-find-this-moments’ and the ‘I-want-to-have-this-now-moments’.
These are moments in which we expect our wishes and yearnings to be fulfilled immediately. Now. Not an hour or days later. If it’s not instant, the moment is missed and with this, potential turnover for your business is won or lost.
How can these moments be used optimally?
1. Identify the relevant moments of your goal group. For tourism they are the ‘I-want-to-go-there’ or ‘I-want-to-do-this-now’ moments.
2. Fulfil the client’s demands immediately. An email answer one or two days later is no longer satisfactory for most potential clients. The ‘moment’ was missed.
3. Make all moments of decision measurable. This way you can recognise whether you reached your goal group at the right moment and whether a moment was also successfully translated into a booking.
Rainmaker, as a certified agency for Google and TrustYou, can assist you in analysing your goal group, market segments and products. We can get your digital presence in shape, so that a visitor to your digital presence becomes your client.
To find out more about Rainmaker, click here.
