The German-speaking DACH region — encompassing Germany, Austria and Switzerland — remains a key global travel market due to its substantial purchasing power and interest in culturally immersive experiences. A webinar hosted by Kleber Group, a member of the Travel Lifestyle Network, will explore current trends and preferences shaping this influential market.
Focus on key trends
The session, scheduled for December 4 at 14h00 SAST, will provide an overview of travel preferences across the DACH region. It will examine submarket differences including preferred travel styles, budgets and sought-after experiences – from cultural immersion to adventure tourism.
Featured speakers
- Hanna Kleber, President of Kleber Group, will bring over 30 years of experience in travel communications and marketing. She has worked with global destination marketing organisations, hotel chains and tour operators. Her initiatives include Voice4Africa and ReThinking Africa promoting African tourism and fair investment.
- Julia Kleber, CEO of Kleber Group, has been driving innovation in tourism marketing since 2018. Under her leadership, the group has expanded its services, incorporating sustainability, luxury and digital strategies to engage diverse traveller demographics.
This webinar aims to offer insights into tailoring strategies to attract and engage DACH travellers effectively. Register here to attend this webinar.
