Registration is open for the third annual Tourism Business Council of South Africa Tourism Leadership Conference, which will take place from September 18 to 20 at the Sun City Resort, North West province.
Coinciding with Tourism Month and the beginning of spring, the conference will be held under the banner “Why Tourism Matters”. The theme aims to highlight the significant contribution of the tourism sector to South Africa’s economy, not only as a stand-alone but also as a sector that feeds into many other sectors that keep SA’s engine going.
Attendees at the conference can expect a dynamic programme featuring insightful keynote speakers, engaging discussions and interactive sessions, aimed at finding solutions to the country’s tourism sector, for it to continue being sustainable and competitive.
For this to happen, the private and public sectors, academia, and media practitioners will come together to share knowledge and focus on how to help South Africa achieve its goal of 15.6 million arrivals by 2030.
Key topics include:
- Visas and how they drive SA’s increased arrivals
- Tourism safety
- The working relationship between the private and public sectors for the good of tourism
- The sustainability of SMMEs in the tourism sector
- How to improve the marketing of Destination South Africa
