The Tourism Business Council of South Africa (TBCSA) has introduced ways to encourage small businesses – such as guesthouses and B&B owners – to be graded and contribute to the growth of South Africa’s tourism industry by becoming Tourism Marketing South Africa (TOMSA) levy contributors.
The TOMSA levy is the 1% charge tourists pay for the use of specific travel and tourism services in South Africa. Funding from the levy enables local travel and tourism businesses to invest in the industry and support the promotion of South Africa as a destination both locally and internationally.
A TBCSA spokesperson told Tourism Update that the organisation had launched its TOMSA levy collection campaign in conjunction with the Tourism Grading Council of South Africa’s campaign. Throughout February, the council will offer free grading to establishments that have not yet been graded or where grading has lapsed for over three years.
The initiative will enable all establishments to benefit from G20 visitors.
By registering in February to become TOMSA levy contributors, guesthouses and B&Bs could win R40 000 worth of marketing opportunities, including:
- A prime-time radio interview to showcase the business and an online recording for their marketing use.
- Featured profiling on TBCSA and TOMSA media platforms.
- Discounted entry to key industry trade shows.
Competition terms and conditions
To qualify for this prize draw, businesses must begin consistently collecting levies from March 2025 and be graded by the TGCSA.
Businesses must register to collect the levies by February 28 this year.
Watch the full TOMSA levy collection report video here:
https://youtu.be/51QzO-3-O5E?si=huC6bWNhLBsjsPFD
