The Zambia Tourism Agency (ZTA) will be hosting the Zambia Travel Expo (ZATEX), between May 2 and 4, 2019 in Lusaka.

The main aim of ZATEX is to create a common networking platform for industry players in the region, as well as the global tourism industry. It presents an opportunity to create valuable business relations that will enhance marketing activities.

The ZTA’s vision, in conjunction with its tourism partners, is to develop ZATEX into one of the most effective networking platforms in the Southern African region, within the shortest time possible.

ZTA intends to bring in at least 50 hosted buyers from the UK, France, Germany, The Netherlands, Italy, Turkey, India and China, as well as from South Africa, Namibia, Botswana, Kenya and Tanzania.

Herman Miles, Director of Wildlife Camp Zambia, believes the expo will be worthwhile, commenting: “Those wishing to take advantage of a ‘hidden gem’ should certainly attend.”