Destinology, the winner of South African Tourism’s (SAT) Ubuntu Awards, will roll out its winning marketing campaign, Sense South Africa, early next year. The campaign promotes South Africa as a destination by focusing on the five senses to raise awareness of the range of experiences the country can offer: Touch, Taste, Sights, Scents, and Sounds of South Africa. The campaign will have a dedicated microsite, www.sensesouthafrica.com, leading them to the South Africa section of the Destinology website, which will aim to stimulate the senses of potential customers – where visitors can ‘hear the sounds’ and ‘see the sights’ of South Africa and find additional information on tailor-made holidays.