La Petite Ferme – a globally-recognised boutique destination set high above the Western Cape winelands town of Franschhoek – has become the first member of the new hospitality management solution collective, The Nest Collection.

The Nest Collection team will assume management of La Petite Ferme, offering an array of solutions to help them maximise revenue and opportunities while the property retains its individuality.

“La Petite Ferme offers exactly what The Nest Collective embodies – a distinctive location, the finest food and wine experience and truly luxurious boutique accommodation,” says The Nest Collection Co-Founder, Riaan Kruger. “As part of The Nest Collection, La Petite Ferme will become part of a network of bespoke properties and experiences which have a symbiotic relationship, offering local and international visitors the chance to experience diverse, but top-quality, properties as part of a single itinerary or standalone experience.”

The Swiss owners of La Petite Ferme see collaboration and embracing new ways of working as essential to the survival of the hospitality industry.

“After exploring various management proposal options, we decided that The Nest Collection’s unique understanding of the specialist requirements of boutique establishments and their innovative approach to management made them the perfect partnership fit,” say the owners.

“Partnering with The Nest Collection will see us optimise resources and collaborate with like-minded boutique properties to create experiences that truly show off the magic of our country, to both local and – we hope, in the near future – international visitors.”