According to responses collected from 100 readers of Tourism Update, the traditional European market is emerging as the strongest primary source market for agents in 2022/2023.

Results show that 40% of readers marked Europe (traditional) as their primary market, while 26% chose North America.

The United Kingdom was chosen as a more specific source market by 11%, with Africa following at 10%.

Europe (emerging) received 5% of votes, while South and Central America received 3% each. Asia was not chosen by any of the respondents as their primary source market.

Selling SADC?

With the Tourism Business Council of South Africa highlighting the need for harmonised entry regulations within the SADC region to encourage DMCs and tour operators to sell multi-country itineraries, Tourism Update would like to know: