There are still many challenges to creating more job opportunities in South Africa’s tourism and hospitality industry post-COVID, but that does not mean that there are not many opportunities to improve the situation.

A noteworthy opportunity in the Western Cape lies in cruise tourism, where the province is witnessing a remarkable demand for cruising.

“Collaborative partnerships with cruise companies visiting Cape Town have led to active recruitment drives, creating employment opportunities and positioning cruising as another significant part of the hospitality industry, as this segment is traditionally overlooked. The growth has been nothing short of exceptional.  

“Between November 2022 and May 2023, cruise tourism injected a staggering R1.2bn (€602m) into the Western Cape's economy. For every 30 cruise passengers that arrive, we create one permanent job, underscoring the potential for job creation in this sector,” Lee-Anne Singer, FEDHASA Cape Chairperson, told Tourism Update.

FEDHASA Cape also has a Young Professionals segment, whose primary goal is creating a space for emerging leaders in the industry.

“This dedicated platform offers young professionals a chance to participate in workshops, connect with peers, network, and gain valuable insights from leaders within the industry. Notably, this segment is one of our fastest-growing areas, and we actively scout for young, promising talents who we believe will shine as the industry's future stars,” explained Singer.

Viwe Sona and Phelokazi Mbebe are heading this initiative, both accomplished young black professional women who have risen through the industry ranks to occupy senior positions.

“They warmly welcome anyone, whether you're new to your job, in the midst of your studies, or freshly graduated. Together, they've cultivated a robust digital and in-person community. These gatherings serve as a platform for sharing and acquiring a wide range of skills. From navigating your path in the hospitality industry to mastering crucial life skills such as financial management, they're dedicated to equipping the next generation of young leaders with the well-rounded proficiency essential for success in our industry,” said Singer.

Rosemary Anderson, FEDHASA National Chairperson, said FEDHADA had, for some time now, been advocating for changes to the existing visa system and the introduction of a digital nomad visa in efforts to facilitate tourism from two of the world's largest markets (India and China). 

“These seemingly small adjustments can generate hundreds of thousands of new job opportunities,” said Anderson.

Kim Botti, Director of supply chain, logistics, and travel recruitment agency, Lee Botti & Associates, said currently, many companies looked at learnerships to bring in talent at a junior level, but there was a need for more than just this method of training.

Another effort to create tourism-related jobs for youth in South Africa is a new private-sector initiative recently launched by the Youth Employment Service and financial services group, Sanlam.

‘Youth4Tourism’ intends to bring together a range of businesses to help unlock opportunities by creating over 1 000 youth jobs, supporting thousands of SMEs in the tourism value chain across the country.

What can the youth do?

Youth are most of the time uncertain of what to do and where to go to get into the tourism and hospitality industry. Singer and Anderson have provided a few tips and tricks for the youth to consider.

“To discover the wealth of opportunities waiting for you, don't hesitate to put your name forward for internships, volunteer positions, or freelance opportunities. Additionally, consider reaching out to your associations to find a mentor who has walked a similar path. Their guidance can be an invaluable asset on your journey,” said Singer.

She also advised that potential entrants should have a genuine, profound affection for people and a passion for serving in the industry.

“We're on the lookout for individuals who possess this sincere passion and are willing to tackle any role within the industry,” noted Singer.

Anderson suggested that youth should consider seeking a holiday or weekend job in the hospitality sector while still at school.

“Use this opportunity to showcase your passion for the industry by going above and beyond in your role. Exhibit not only serious enthusiasm but also an ultra-friendly disposition. Demonstrate your ability to work diligently and genuine eagerness to acquire new skills,” said Anderson.