Sense of Africa has strengthened its position on the African continent by onboarding clients across the African footprint, creating a smooth operation, curating guest experiences in each country, but never forgetting that the foundation of what it does is the rich and vast environment in which it operates. The aim to unite community, conservation and sustainable travel remains an integral part of the memories it creates.

In East Africa (comprising Kenya, Uganda, Tanzania and Rwanda), Sense of Africa continues to evaluate itineraries to ensure they are sustainable, whilst offering value for money. It offers high-quality, memorable and unforgettable experiences that include unique wildlife encounters, expert guides, and partnerships with conservation organisations and communities. These offer guests the opportunity to engage in hands-on activities such as anti-poaching seminars as well as cultural and educational visits to communities.

In Namibia, Sense of Africa is aware of the role it plays within the environment in which it operates. Whilst it remains a regular supporter of the Cheetah Conservation Fund (CCF), Tourism Supporting Conservation (TOSCO) and Namibia Environment and Wildlife Society (NEWS), its focus has shifted towards being more supportive of the communities that live in the areas it visits. Sense of Africa also remains focused on green travel, by regularly being assessed by Eco Awards, to ensure it is leaving as small an imprint as possible.

In South Africa the company has partnered with the Endangered Wildlife Trust (EWT). Building on the success of the canine conservation project it has strengthened this partnership to include our oceans, and its newest beneficiary is the Endangered Indian Ocean Humpback Dolphin project, which focuses on research and monitoring the species along the Southern African coastline. Sense of Africa continues to support Trees for Tourism, which is a reforestation project in South Africa’s Western Cape, to bring these pristine ecosystems back to life. Its Green Seat badges are handmade by the community project African Home, based in Woodstock, Cape Town, from bottle caps recycled by employees.

In Botswana it adds purpose to travel through partnerships with organisations such as Wildlife Entrust, with its main programme being predator research, as well as ecosystem and community development projects.