A new glossy magazine, This Is Cape Town, aimed at attracting more visitors and investors to the Mother City, launched this month.

It hopes to inspire people with authentic, unique, valuable stories that reveal the people, places, and products of Cape Town and is part of the City’s plan to drive up tourism and investment in the metro.

It was conceptualised and produced by the Place Marketing Department within the Economic Growth Directorate and will be available in print and online.

“With our ‘Choose Cape Town’ campaign launched at the airport at the beginning of September, we invite travellers and investors to make the Mother City their top pick for an experience or business venture. With ‘This Is Cape Town’, we are showing people why this city should be their preferred choice,” said Cape Town Mayoral Committee Member for Economic Growth, James Vos.

The magazine will feature in airport lounges around South Africa. It will also be available to passengers on Kenya Airways’ international flights to 40 destinations globally and in the lounge at Jomo Kenyatta International Airport in Nairobi. The airline’s pilots will also mention the publication in their announcements.

“This comes after the city-to-city agreement Mayor Geordin Hill-Lewis and I signed with the Nairobi government during our trade mission a few months ago. We will also be doing targeted social media campaigns and taking copies to major international platforms such as World Travel Market London and WTM Africa,” added Vos.

“The debut issue provides a snapshot of the many experiences, investment opportunities, and communities that colour the Mother City, with features on Langa’s centenary, cruise tourism, green energy, why Cape Town is the ideal gateway to Antarctica and much more,” noted Vos.

There will be two editions of This Is Cape Town each year, with content already being curated for the next issue set for release in April 2024.

Click here to read the first issue.