Conferencing is undergoing rapid change as customer expectations for “unusual” experiences transform the sector. During a recent meeting of professional conference organisers at The Vineyard in Cape Town, key role players discussed trends shaping the industry and showcased innovative new conferencing options.

Belinda Morrison, Head of Sales for The Vineyard, says conferences are increasingly being shaped by heightened expectations of sustainability, wellness and innovation.

“Leading conference venues are integrating eco-friendly practices such as energy efficiency systems and waste reduction to meet growing demand for sustainable meeting options. Wellness is now a core tenet of modern conferencing experiences with many featuring activities such as mediation, fitness sessions and health-conscious catering to boost attendee wellbeing.”

The meeting of industry professionals at The Vineyard included discussions about wellness, artistic expression, presentation skills training and team building. The day started with a grounding and meditation session before moving to the scenic lawns for mentally stimulating team-building exercises.

A session about dynamic presentation-building techniques followed in the TED Talks-style lounge. The day concluded with afternoon tea and “bubbles” and a creative painting activity against the backdrop of Table Mountain views.

Cape Town continues to be a top meetings destination. It was recently ranked by CVENT as number five among the top 10 meetings destination in the Middle East and Africa. The Vineyard is listed as one of only three South African hotels in the top 50 meetings destinations of the region.

Morrison says one of the key take-aways from the day was the shift from traditional seating plans to less formal or mixed seating options. “One of the great ideas shared on the day was a conference organiser that had delegates build their own setup from a range of mismatched chairs, stools and sofas. This immediately sparked conversation and engagement at the outset. We are excited to invite guests and delegates to enjoy unique and enriching conference experiences. By combining wellness, creativity and skill development, we aim to provide a memorable and distinctive event for everyone.”

For more information, please visit vineyard.co.za.