As the 2024/25 summer season approaches, Durban is set to welcome over 1.3 million visitors, reaffirming its status as one of South Africa’s top holiday destinations.
With a forecasted occupancy rate of 65% from December to February (80% expected in December alone), the city anticipates a bustling summer season. This year, international tourists are expected to account for 7% of visitors, 13% will be from Kwazulu-Natal and the remaining 80% from South Africa’s other provinces.
Summer campaign
Durban’s summer campaign positions the city as the ultimate holiday destination for local and international tourists, emphasising the unique cultural experiences Durban offers. It encourages travellers to explore beyond the beaches and discover the rich heritage, scenic beauty and adventure activities.
“We want tourists to discover Durban’s hidden gems, the less explored aspects of our city, from stunning coastal beach resorts to charming local attractions,” says eThekwini Municipality Spokesperson Gugu Sisilana.
“We also want our visitors to know that the city is ready to host them. The safety of residents and visitors remains a top priority as the city gears up for the festive season.”
Durban Tourism’s domestic and international roadshows are promoting the city as a premier destination and ensuring its local and international trade partners have everything they need for tourist packages.
Addressing beach safety amid E. coli concerns
Durban’s beaches, a focal point of its significant tourism offerings, following a water quality report from the Institute for Water and Wastewater Technology at Durban University of Technology flagging high E. coli levels, are being monitored by the city’s authorities with continuous water quality testing. Updated results are available on the municipality’s website. Click here to find the latest update on eThekwini beaches and swimming pools.
Enhancing safety with smart policing
Durban's efforts to improve safety have been ramped up with expanded metro police presence. Currently, 400 new officers are undergoing training while collaborative efforts between the metro police, South African Police Service and other law enforcement agencies are aiming to ensure greater visibility at key tourist hotspots over the summer season. The city has also rolled out its smart policing initiative leveraging technology – such as CCTV monitoring, bodycams and dashcams – to proactively prevent crime and support law enforcement efforts.
New tourism products and experiences
Visitors to Durban can look forward to a host of new tourism offerings from vibrant township tours that provide insight into local heritage to outdoor adventures:
- Coastal Lounge in Umgababa has been redeveloped and promises to become a must-visit destination.
- Anton Lembede Museum in Adams is set to open soon, offering an enriching cultural experience. Anton Lembede was the first president of the African National Congress Youth League.
- Westown Square and The Barn in Shongweni, between Durban and Pietermarizburg, will launch in March 2025. It is a mixed-use precinct featuring dining, shopping and entertainment facilities.
- Business travellers and tourists can experience the new Super Dee in Inanda Glebe offering conference and accommodation services.
- Reopening of Durban’s luxury Hilton Hotel is another highlight.
Adventure and culinary experiences
Visitors to Durban and its environs can enjoy a host of outdoor and adventure activities from luxury boat rides and fishing to zip-lining, clay pigeon shooting, quad biking, 4x4 trails, archery and paintball. The diverse culinary scene is another significant draw for visitors seeking affordable yet quality dining experiences.
“Food is an essential part of our culture and we want to introduce tourists to our local flavours and the city’s culinary heritage,” said Sisilana.
