Rising crime in the Eastern Cape, particularly the Wild Coast, has cast a shadow over the local tourism economy and the region’s reputation as a travel destination

The Eastern Cape Parks and Tourism Agency (ECPTA) has expressed deep concern over the impact of crime on the province’s tourism reputation.

ECPTA spokesperson Oyanga Ngalika highlighted the urgency of the situation. “We are concerned about the potential loss of income and, more broadly, about the long-term implications for investment and growth in our region,” she told News24.

This uptick has fuelled fear among potential visitors, with businesses on the Wild Coast reporting increased safety concerns from travellers.

An anonymous adventure tourism operator shared their perspective with Travel News: “Lots of our guests have been phoning us to get info on the crime, so there is definitely a negative perception out there, but fortunately, it hasn't resulted in cancellations on our side.”

SATSA takes action

In response, Glenn Pappin, SATSA’s Eastern Cape Chair, emphasised the sector’s proactive measures to safeguard visitors.

“Through public participation and strategic private-sector initiatives, we’ve seen meaningful progress in securing key tourism areas,” Pappin told Travel News.

One notable success has been the revision of recommended routes to the Greater Addo area, achieved through collaboration between tourism stakeholders and technology partners.

Large warning signs have been erected, and Google Maps routes have been updated to guide visitors along safer paths.

Strengthening tourism safety networks

Pappin said the tourism sector had implemented several measures to enhance visitor safety:

• Integration of tourism safety networks across regions, as demonstrated by the successful integration of Eblockwatch surveillance systems with Wild Coast Security WhatsApp networks during the December period.
• Deployment of over 150 government-funded tourism monitors at tourist hotspots across the province through national and municipal initiatives, who provide real-time safety advice and assistance to enhance visitors' experience and security.
• Enhanced training of lifeguards and front-line tourism personnel who interact directly with tourists at key beaches and attractions, ensuring they can provide both emergency assistance and informed safety guidance.
• Establishment of co-ordinated security measures through private security firms and chamber clusters, which have successfully contributed to an incident-free season in areas where implemented.

Pappin highlighted the importance of municipal support in these efforts: "We've seen exemplary results in destinations like Port Alfred, Kenton and Bushman's, where local municipalities have demonstrated strong commitment to maintaining tourism facilities and beach environments. These municipalities have shown how effective public service delivery can enhance the visitor experience.

“In Nelson Mandela Bay, the private sector and municipality have forged good relations to solve the problems faced in the region.”

Sustained collaboration needed

Despite these initiatives, Pappin acknowledged the ongoing challenges.

"While we acknowledge isolated incidents have occurred, the private sector remains committed to working alongside law enforcement and local authorities to ensure visitor safety.

"The extensive networks and communication channels established between tourism businesses, security services, and community partners demonstrate the industry's proactive approach to security.

“While private-sector efforts have been significant, sustainable tourism security requires strong public-private partnerships. We encourage all municipalities to actively prioritise tourism infrastructure and security, particularly in areas like cruise liner facilities where consistent protection is essential.”