The Association of African Exhibition Organisers (AAXO) announced its strategic partnership with the Exhibition and Events Association of South Africa (EXSA) this week, marking a significant milestone in the advancement of the exhibition sector, fostering growth, professionalism, and excellence across South Africa and the African continent.

Devi Paulsen-Abbott, Chairperson at AAXO, stated: "We are thrilled to collaborate with EXSA in our shared mission to elevate industry standards and promote excellence within the exhibition sector. This partnership represents a significant step forward in advancing the interests of our members and the industry as a whole."   

The partnership between AAXO and EXSA outlines several key objectives aimed at promoting excellence within the exhibition industry:

• Promotion of the highest standards of event and exhibition organising in South Africa and across Africa;
• Collaborative planning and execution of a Global Exhibition Day event on June 5, focusing on delivering a meaningful and impactful experience for all participants;
• Joint marketing and promotional campaigns to raise awareness and generate excitement for Global Exhibition Day;
• Hosting workshops, seminars, and networking opportunities to enhance professional development and knowledge sharing amongst industry professionals;
• Facilitation of joint sessions to address issues between organisers and suppliers, fostering dialogue and resolution;
• And the establishment of a joint committee to oversee the implementation and progress of the partnership.

“The signing of an MOU is a small step towards a bigger vision, which is why we celebrate the small steps. EXSA and AAXO have so much in common, built on a foundation of trust, that working together means we have the best interest of our members at heart.

“Through this MOU, we can streamline workflow, open communication between the associations, and make sure we have a harmonious environment. We look forward to deepening our MOU to allow each other’s expectations and outcomes for industry not to be compromised,” said Sibusiso Mncwabe, EXSA Chairperson.