The Takulandirani Malawi International Tourism Expo (MITE), brought by the Ministry of Tourism, is back after a three-year hiatus due to the COVID-19 pandemic.

The fourth edition of MITE will be held at the Bingu Wa Mutharika International Convention Centre (BICC) in Lilongwe from April 26-27.

The Malawi Secretary for Tourism, Chauncy Simwaka, said the Expo was at an opportune time when the ministry was building on its efforts to restore the tourism sector that had suffered due to the effects of the pandemic.

“The forthcoming Expo will be the fourth Malawi Expo since the inaugural one that took place in October 2017. The Expo is one of Malawi’s key marketing activities that provides an opportunity to grow tourism traffic to Malawi through the direct engagement between regional and international buyers of Malawi tourism products and local suppliers,” said Simwaka.

It will also provide opportunities for hosted buyers to enhance their practical knowledge of Malawi tourism, which, in turn, will enable the buyers to confidently sell Malawi in their respective markets.

“Apart from hosting the buyers, the ministry will also host 12 international travel writers and documentary producers who will collect Malawi tourism content for their respective media that will be utilised to generate the industry’s visibility, targeted towards consumers in the source markets,” said Simwaka.

The Expo will be preceded by a number of activities, including a public lecture themed ‘The value of tourism to Malawi: Building National Consciousness’ on March 8, with the outcome focused on reinforcing the tourism brand and providing an opportunity for capacitating tourism SMMEs in domestic, regional and international tourism marketing, among others.

Click here to register for the Expo.