One&Only Cape Town recently introduced the ALICE Guest Application to enhance and personalise guest service and experience at the family resort.

ALICE Guest App is a guest-facing mobile, web and SMS tool, designed to offer a real-time communication channel between guests and the resort staff and management. It also offers advanced functionality, including a restaurant booking service, in-room dining order, and access to resort promotions. This can be used on and off the property and during guests’ stay at the resort.

It is available for download on all major app stores, as well as the ALICE webpage. Additionally, it is pre-loaded on to all One&Only mobile devices, which are available in every room for guests to use during their stay and included in their rate.

ALICE, which stands for ‘A life-improving customer experience’, aims to change the way luxury hospitality and technology work together. The app, which has been developed and personalised for the resort, was introduced to allow guests to access information as well as communicate directly with all hotel departments through one channel.

GM of the One&Only, Richard Lyon, comments: “As guest expectations and trends evolve, so does the way we communicate. One&Only Cape Town is embracing change by allowing guests the comfort of being able to communicate in the way they prefer.”

After the successful roll-out of resort-specific mobile devices in each room, namely ‘handy’, ALICE is the next step. Handy devices offer a variety of features such as complimentary local and international calls (to certain countries), wireless Internet access and relevant mobile applications – both on the resort and around Cape Town. This means that guests can use both ALICE and handy during their stay.

“We are very excited at One&Only Cape Town to be bringing this new technology to our resort,” says Lyon, adding: “The introduction of handy devices and ALICE is just the start of the future at the resort.”