Tourism Update invited readers to weigh in on the future of global trade shows following the announcement that ITB Berlin would be going digital.
Most voters said face-to-face meetings and negotiations would remain the preferred way of operating, but 40% thought that having learnt to do business digitally over the past few months, trade shows would accommodate more technological trends. See the full results below:
With ITB Berlin now set to go digital, is this the end of the road for global tourism trade shows?
|
No, face-to-face meetings and negotiations are always preferable. |
60% |
|
Maybe. These shows will be revised to accommodate new technological trends. |
24% |
|
Yes, we have learnt to do business digitally over the past seven months. |
16% |
With a focus still on trade shows, we want to know if you will attend WTM Virtual from November 9-11. Vote in the poll on the right hand side of our newsfeed to let us know how you’re participating in this digital affair.
In which capacity are you attending WTM London VIRTUAL this week?
- Buyer/Visitor
- Exhibitor
- Conference attendee
- More than one of the above
- None of the above
