With arrivals from the US market exceeding pre-COVID levels in many top tourism economies of southern and East Africa, we were eager to know that our readers are experiencing this influx first hand.
Responding to our latest poll, 35% of readers agreed US arrivals are now ahead of pre-COVID levels. However, the largest proportion of respondents (40%) said arrivals are still below pre-COVID statistics. The remainder were unsure.
According to statistics from South Africa, Kenya and Tanzania, the US market is playing the leading role in buoying the region’s post-COVID recovery.
The State of the American Traveler report for September reveals the maximum amount Americans are willing to spend on travel during the next 12 months is at a record high of US$5 412, which points towards future growth of this market.
Are you prepared for new EU regulations?
As reported by Tourism Update recently, the Corporate Sustainability Reporting Directive (CSRD), introduced in the European Union (EU) in 2023, will have implications for small African travel companies with connections to the European market. The legislation forces greater transparency in reporting on sustainability practices of large companies and their value chains.
Tourism businesses are advised to be informed about this new legislation, considering Europe accounts for a significant proportion of inbound arrivals.
We want to know if this legislation is on your radar – and if you’re making any changes to comply with its requirements.
Our poll question this week is:
