The visit to Kenya by Britain's King Charles III and Queen Camilla – who are in Kenya this week (October 31 to November 3) – is expected to renew interest in the country’s tourism offering
"This visit will undoubtedly increase the number of UK tourists coming to Kenya and will allow us to show the best of Kenya to people in the Commonwealth and around the world," said KTB Acting CEO, John Chirchir.
The King and Queen will, among others, visit the coastal city of Mombasa, a move that will boost the area's economy, which is reliant on tourism.
"At the coast we are delighted to be hosting Their Majesties, it is a fantastic opportunity to show what the coast has to offer, from marine conservation to luxury hotels, the region's largest port to unparalleled sandy beaches, and demonstrates the importance of coastal tourism to the broader sector," said Kenya Coast Tourism Association Chairperson, Victor Shitakha.
According to KTB, Kenya received 101 167 visitors from the UK this year, up from 83 126 arrivals in the same period last year, an increase of 21.7%.
The visit is at the invitation of President William Ruto and comes as Kenya prepares to celebrate 60 years of independence. His Majesty’s first visit to a Commonwealth nation as King is to the country where Queen Elizabeth II’s reign began, when she acceded the throne in in February 1952.