System inefficiencies were highlighted as the greatest barrier to inbound tourism growth by the majority of Tourism Update readers in our weekly informal poll. This was followed by “not enough marketing to the right source markets” (30%) and “lack of air capacity” (20%).
Only 9% of readers highlighted infrastructure challenges as a barrier.
Should tourism targets shift from volumes to value?
As reported in Tourism Update’s Great Migrations Feature, the World Bank suggests the Tanzanian government should revise its tourism priorities from arrivals volumes to value generated per tourist to counter growing environmental pressures on destinations such as the Serengeti. Tanzania and neighbouring Kenya are now exceeding pre-COVID annual arrival figures and targeting significant increases to five million tourists each by 2025.
In its 2024 Country Climate and Development Report for Tanzania, the World Bank suggests: “A more resilient approach is to focus on yield per visitor and trip (in relation to the fees paid and length of stay) rather than number of visitors in order to maximise net-positive benefits to the environment and economy.”
Our poll question this week is:
