Zimbabwe is set to woo the Middle East tourism market this weekend (March 5 to 6) as it attends the ongoing 2020 Dubai Expo under the ‘Visit Zimbabwe – Tourism Conference and Exhibition’ banner.
More than 40 delegates from over 25 tourism companies, including airlines and operators, have confirmed their participation, according to Acting CE of the Zimbabwe Tourism Authority, Givemore Chidzidzi.
"The Middle East has remained a lucrative and untapped market for Zimbabwe. It is a market that has great potential and will bring high value to the different sectors of tourism.”
Chidzidzi said the introduction of flights by two of the main airlines from the Middle East, Emirates and Qatar, had improved access to the country.
"As we position destination Zimbabwe for recovery after the ravaging impact of COVID-19 to our sector, we appreciate the confidence that the two airlines have bestowed on our destination.
“We are optimistic that our collective approach as a sector will soon yield the much-desired results and we will be able to still attain our targeted US$5 billion Tourism Economy by 2025," he said.
