The Home of Luxury at ITB Berlin will provide an exclusive business environment for luxury travel providers and buyers from March 5-7.

The exhibition area at the Marshall Haus will serve as a platform for luxury products, services, negotiating business, and events.

The Home of Luxury comprises three exclusive, individually tailored exhibition areas: The Garden, The Nest and The Gallery. This is where luxury travel providers can present their company and products in a unique setting, meet luxury buyers in a secluded atmosphere, and conclude business deals.

The exhibition area of The Garden is the first area guests discover when they enter the Marshall Haus, bringing them back to nature while they conduct business and build new partnerships.

The Nest area aims to give guests a unique feeling of confidence and security.

The Gallery is next to a specially appointed lounge for handpicked members of the exclusive ITB Buyers Circle, to which only 1 000 senior buyers from the leisure, business travel and MICE sectors are admitted each year.

A comprehensive programme gives luxury travel providers and buyers an opportunity to exchange views on the latest developments in the luxury travel industry and take part in exclusive events.

In addition to lectures, get-togethers, and networking events, the programme also includes a ‘Meet the Media’ event, where luxury travel providers can meet with media members covering luxury and lifestyle topics.

The ‘Meet the Media’ event will take place on Tuesday, March 5 from 14h00 to 15h00 and on Thursday, March 7 from 10h30 to 12h00 in the three Home of Luxury areas at the Marshall Haus.

Luxury travel providers can register here for the Home of Luxury.

Luxury travel buyers can register here.

Registrations for both luxury travel providers and buyers are open until mid-February.