South African Tourism has announced that hosted and non-hosted buyer applications for Africa’s Travel Indaba (ATI) will be accepted from March 3. Exhibitor registration is already open.

From May 12-15 at the Inkosi Albert Luthuli Convention Centre in Durban, KwaZulu-Natal, the theme of this year’s ATI will be “Unlimited Africa”.

Alongside exhibitors, the show will feature expert sessions on initiatives needed to drive the growth of Africa’s tourism sector, updates on South Africa’s global tourism marketing strategies and focus on the economic significance and impact of tourism.

“With tourism playing a vital role in economic recovery and job creation, ATI continues to drive meaningful conversations, forge strategic partnerships and showcase Africa’s unique tourism offerings to the world. We look forward to welcoming industry leaders, delegates and other stakeholders as we work together to shape the future of African tourism,” said Tourism Minister Patricia de Lille.

Last year, ATI reinforced its role as a major economic catalyst by generating R226 million (€11.7 million) with direct economic impact for Durban and an additional R333 million (€17.2 million) of positive spillover benefits across multiple sectors. The 2024 show welcomed a record 9 280 registered delegates and 1 200 exhibitors.

The event will be hosted in partnership with the eThekwini Metropolitan Municipality and the KwaZulu-Natal Tourism and Film Authority.

To register for the show, visit: www.indaba-southafrica.co.za