The luxury travel brand show, We Are Africa – organised by This is Beyond, hosted by the City of Cape Town and headlined by South African Tourism – has drawn approximately 700 people to the DHL Stadium in Cape Town this week.

The four day show, which kicked off yesterday, includes participation by 320 exhibitors from around Africa, 350 international tourism agents, 25 international media and local tourism industry professionals.

The event includes conferences, workshops, exhibitions and an awards ceremony.

“The City of Cape Town’s partnership with We Are Africa over the last seven years has provided us with an opportunity to showcase our city to visitors, with nearly 80% of these attendees coming from outside Cape Town.

“We Are Africa’s return is on course with a trend over the last few months where the major events are steadily approaching pre-pandemic numbers. This is a wonderful indicator for our economy as well as the recovery of the events and tourism sectors,” said the City’s Mayoral Committee Member for Safety and Security, JP Smith.

Cape Town is represented at the We Are Africa exhibition where Cape Town Tourism, the City’s official Destination Marketing Organisation, will highlight the best the city has on offer.

Giving back

In line with this year’s themes of conservation and sustainability, We Are Africa, will be donating more than 150 indigenous trees to be planted by delegates at the Christel House School in Ottery.

It is also partnering with community development non-profit Uthando, which aims to raise funds for community development projects.

In 2020, the event raised over R400 000 (€21 500) towards Uthando.